Lead Acquisition - Kieronbase.co.uk

Lead Generation & Performance Marketing

This year-on-year uplift in B2C leads demonstrates the tangible results of a coordinated marketing strategy across paid search, SEO, content, and email. By refining campaign messaging, improving lead quality, and aligning activity to application cycles, we delivered a consistent increase in interest—doubling monthly leads at peak points and sustaining growth across the academic year.

Clients: Tes Institute, Steel City Consulting
Role: Marketing Executive
Date: 2023 - 2024

Bar chart comparing Tes Institute B2C lead generation in FY23 and FY24. Shows steady growth in FY24, with Feb–Apr 2024 peaking at nearly 7,000 leads, more than double FY23 levels.

This chart shows the year-on-year uplift in B2C leads achieved through 2023/24 and demonstrates the tangible results of a coordinated marketing strategy across paid search, SEO, content, and email.

By refining campaign messaging, improving lead quality, and aligning activity to application cycles, we delivered a consistent increase in interest—doubling monthly leads at peak points and sustaining growth across the academic year.